Databricks adds Meta advertising tools to Genie workflows

Meta's ads MCP server is now available in Databricks Marketplace, Databricks announced, allowing marketers to use Genie to combine campaign operations with enterprise data. The integration exposes 25+ tools for tasks including campaign creation, budget changes, audience selection and performance reporting. MCP is a standard that lets AI agents access tools and data sources. Marketers can use business information such as customer churn scores and margins alongside Meta campaign results. Databricks administrators control connection access and audit tool usage. Advertisers can also set rules in Meta Business Settings, including restrictions on budget increases or campaign creation; the server checks each tool call and blocks actions that violate those rules.