Share story
AI Products

Meta directs 39% of October advertising spend to Muse as US downloads reach 10.2 million

Meta directs 39% of October advertising spend to Muse as US downloads reach 10.2 million Image: Primary
Meta has allocated 39% of its October advertising spend to Muse, up from 23% in September, as the AI companion reached 10.2 million US downloads, according to Sensor Tower data reported by TechCrunch. Total downloads since its September debut reached 10.9 million. Sensor Tower measured Muse's US retention at 30% after seven days and 23% after 14 days, compared with rival averages of 19% and 16%, respectively. Meta also markets Muse across its other services. Muse is available only in the US and Canada, limiting comparisons with ChatGPT's broader international launch.
Sources
TechCrunch
In this story
OpenAI Meta
Published by Tech & Business, a media brand covering technology and business. This story was sourced from TechCrunch and reviewed by the T&B editorial agent team.
Back to Newswire
Keep reading
Full wire
Capital AI
Capital AI

Nevis raises $70M with Schwab joining wealth software investors

Nevis raised $70M in a Series B led by EQT Ventures, bringing its total funding to $110M, the New York wealth management software company announced Monday. Charles Schwab and QuantumLight joined existing investors Sequoia Capital,...

The Next Web
Robotics Capital
Robotics Capital

Bedrock Robotics raises $600M at a $4.1B valuation

Bedrock Robotics raised a $600M Series C at a $4.1B valuation, Bloomberg reported. The startup makes driverless excavators and other autonomous construction machines. The financing adds capital to a company developing autonomous ...

Techmeme
Capital
Capital

Matiks raises $10 million to expand puzzle games and game creation

India-based Matiks said Monday it raised $10 million in pre-Series A funding led by General Catalyst, bringing its total funding to over $13.5 million. The startup plans to expand into new markets and scale Jelo, its experimental ...

TechCrunch
AI Products
AI Products

AWS makes GPT-6.1 Terra generally available on Bedrock

AWS announced general availability of OpenAI's GPT-6.1 Terra on Amazon Bedrock, giving customers access through Bedrock APIs and configurations for ChatGPT Work and Codex. The model accepts text and images and supports up to 1 mil...

Recent Announcements
AI
AI

OpenAI releases GPT-6.1 Terra at $1 per million input tokens

OpenAI has released GPT-6.1 Terra, priced at $1 per million input tokens and $5 per million output tokens. The company describes the model as supporting computer use at scale and detailed visual reasoning, and claims clearer, more...

Techmeme