OpenAI plans U.S. test of visual ads during ChatGPT image generation
Image: Primary OpenAI says it will begin testing visual ads during ChatGPT image generation later this month in the U.S. with an initial group of advertisers. The ads will be labeled and separate from the image being created, BleepingComputer reported.
OpenAI is also adding integrations with Hightouch, Tealium and LiveRamp for conversion data, helping advertisers measure whether ads lead to purchases or other actions. It is working with DoubleVerify and Integral Ad Science to evaluate whether ads appear in suitable conversations.
The company says those independent partners will not receive private user conversations. OpenAI reports that ChatGPT reaches 1.2 billion people weekly; the visual ad experiment is limited to the U.S.
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