Samsung Electronics Brings ChatGPT and Codex to Global Staff

Samsung Electronics is deploying ChatGPT Enterprise and Codex to all employees in Korea and all Device eXperience division employees worldwide. OpenAI described the rollout as one of its largest enterprise deployments to date. Samsung SDS became the first Korean entity authorized to resell and manage ChatGPT Enterprise for other businesses. Three years ago the company banned generative AI tools after engineers accidentally leaked sensitive source code through ChatGPT. From April to May the DX division ran a two-month proof-of-concept with 2,500 employees testing ChatGPT, Gemini and Claude. The company built a control system that grants tool access only to staff who complete internal security training. Codex weekly active users in Korea grew nearly 800 percent since February 1, 2026, before the full global rollout began. Roh Tae-moon, president and head of Samsung Electronics' DX Division, said this marks the starting point for fundamentally transforming the way the company works and executes. Harrison Kim, general manager of OpenAI Korea, said the deployment is historic and that Samsung is embracing AI as a core platform. Training for the full global workforce is expected to be completed by the end of 2026.