Apple to pay $250M to settle lawsuit over Siri's delayed AI features

Apple has agreed to pay $250 million to settle a class action lawsuit over its marketing of AI features ahead of the iPhone 16 launch. The Financial Times was the first to report the news. The lawsuit alleged that Apple exaggerated the breadth of features Apple Intelligence would bring, including a significantly upgraded version of its assistant, Siri. The complaint alleged that the company created the impression that advanced AI capabilities would be available to users sooner than they actually were. Plaintiffs said Apple overstated both the readiness and functionality of these features, particularly the promised improvements to Siri, which have yet to fully materialize. As a result, people who bought the iPhone 15 or iPhone 16 believed they were paying for AI tools that were not actually available at the time of purchase, the lawsuit claimed. The suit framed the marketing as false advertising that influenced buying decisions based on features that were incomplete or delayed. Apple did not admit to wrongdoing in court but has chosen to settle the case rather than continue with litigation. Under the proposed agreement, eligible U.S. customers who purchased the iPhone 15 or iPhone 16 between June 10, 2024 and March 29, 2025 could receive up to $95 per device. Apple has been promoting a more advanced version of Siri since it unveiled Apple Intelligence in 2024 during WWDC. The anticipated updates are expected to help Siri function more like modern AI chatbots such as ChatGPT or Claude. The settlement arrives ahead of Apple's annual developer conference on June 8, when the company is expected to preview a version of its AI-enhanced Siri.