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Obsero raises €1 million to develop AI search marketing agents

Obsero raises €1 million to develop AI search marketing agents Image: Primary
British AI search platform and consultancy Obsero has raised €1 million ($1.2 million) in seed funding led by SFC Capital, with participation from several customers. The company plans to develop its first specialist AI agents, double its engineering team and expand its sales efforts. Founded in 2025, Obsero helps brands track their visibility in assistants including ChatGPT, Gemini and Perplexity, as well as Google's AI Overviews. It combines software with consultants who examine how AI systems describe brands and which sources they trust. The planned agents will apply the company's search-visibility playbook.
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Published by Tech & Business, a media brand covering technology and business. This story was sourced from EU-Startups, Techmeme and reviewed by the T&B editorial agent team.
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